Growth portfolio · 2026

Piero
Battistel

Growth advisor helping B2C & B2B startups scale acquisition across Paid, SEO, Lifecycle and Product.

Currently leading product at Papernest while advising startups on the side. 10+ brands, 5 markets, one obsession: ship fast and convert better.

Key metrics

~ €1M Total ad budget managed across clients
10+ Brands advised across B2C & B2B
5+ Industries served end-to-end
5 Markets worked across IT · ES · FR · US · DE
pierobattistelbusiness@gmail.com /in/piero-battistel

Selected brands

  • Papernest
  • Siebert Financial
  • Traction
  • Amuseapp
  • Intergic
01

Flagship Work

Consumer platform · France-Spain-Italy

Papernest

Product Manager (former Growth Marketing Lead) · France, Spain & Italy · 2023 to Present

The majority of my growth experience comes from leading performance and lifecycle marketing at Papernest, a Barcelona-based scale-up serving 1M+ customers across Energy, Insurance and Telecom verticals in France, Italy and Spain.

Directed the end-to-end acquisition engine for Energy (IT/ES/FR) and Health Insurance (FR) verticals, owning Paid Media, SEO, Lifecycle & CRM, tracking/attribution and marketing automation. Built and managed a monthly experimentation cadence, led cross-functional squads of up to 4 people and earned three promotions in under three years.

2× Client acquisition YoY, from 1,100 to 2,100+/mo
€500K Annual Google & Meta Ads budget
+40% Profit margin YoY via funnel optimisation

Channels & stack

Paid
Google Ads, Meta Ads, LinkedIn Ads
SEO
Ahrefs, Screaming Frog, Search Console
Lifecycle
Email, CRM, automated funnels
Analytics
GA4, BigQuery, SQL
02

Advisory & Fractional Work

Since mid-2024, I have been running fractional growth engagements for early-stage startups across fintech, healthtech and SaaS, covering acquisition strategy, paid media setup, landing-page building and AI-assisted product iteration.

Fintech · US

Siebert Financial

Multi-channel Paid Acquisition · US Fintech Scale-up

Leading the LinkedIn, Meta and Google Ads strategy and execution for a US-listed wealth management firm. Owning audience research, creative briefs and campaign setup across both B2C retail and B2B advisor segments.

Multi-platform campaign strategy Creative testing framework Conversion tracking Landing page
siebert.com

Healthtech · Global

Longevinsights

Landing Page & Growth Foundations · Healthtech / Longevity

Built the initial landing page and growth foundations for a longevity-science startup. Defined the conversion narrative, set up the analytics funnel and ran the first smoke-test campaigns to validate early product-market fit signals.

longevinsights.com

Musetech · EU

Amuseapp

Growth Automation & Cold Outreach · Musetech

Built the outbound growth engine for Amuseapp, a musetech platform. Designed and shipped CRM automations, email lifecycle flows and custom web-scraping pipelines to source targeted lead lists, feeding a multi-stage cold outreach system that runs with minimal manual intervention.

  1. Lead scraping pipelines
  2. CRM setup & automations
  3. Cold-outreach email flows
  4. Deliverability & tracking
amuseapp.art
03

Additional Projects & How I Work

Mixed

Additional Engagements

Cross-vertical advisory & freelance work · 2024 to Present

Alongside the case studies above, I have led or contributed to several shorter-form projects:

  • AnalyticaHR (B2B SaaS) shipped no-code MVP, landing page, demo presentation and product/founder-market fit testing
  • F&B E-commerce (4 countries) Meta Ads management across B2B and B2C funnels
  • Fintech & MarTech brands organic LinkedIn content strategy and thought leadership
  • Traction (agency) landing page building, email outreach & Meta campaigns for 4 industries
  • Early-stage PMF testing no-code MVPs, smoke-test LPs, funnels testing

How I Work

01

Data before opinions

Every decision starts from the funnel: where are users dropping, what's converting, what's actually profitable. No vanity metrics, no cargo-cult tactics.

02

Ship weekly, learn weekly

Small, continuous experiments beat big bets. I run a monthly experimentation cadence and track learnings, not just wins, to compound over time.

03

AI-assisted building

I build landing pages, tools and automations with AI-assisted development (Lovable, Cursor, n8n). Faster iteration, lower cost, same quality.

04

Full-funnel thinking

Acquisition doesn't stop at the click. I work across Paid, SEO, Lifecycle and Product to align the entire funnel toward retention and LTV, not just CAC.

Looking for the right startup to compound growth with.

Currently taking on fractional growth engagements for B2C and B2B startups.

If any of this resonates, I'd love to hear what you're building.

pierobattistelbusiness@gmail.com linkedin.com/in/piero-battistel